Big PTC Changes

Changes at Adbuddy

Following the recent redesign and other changes at Adbux there are now big big changes at Adbuddy.

08-08-07: Advertising Fee/Member Payout Changes

Many members have voiced their opinions about the lack of ads recently. Unfortunately, we have to agree. What we've learned is that advertisers just don't want to pay 3 to 4 cents per click. The price is too high compared to the return they're receiving. Last month we ran some advertising specials. We ran specials at 2.2 cents per click and 1.2 cents per click. The 2.2 cents per click price point did alright, but the 1.2 cents per click price did much better. This price point made much more sense to advertisers, while providing the largest quantity of ads for members to click. The problem is that a business can't pay out 2 to 2.5 cents per click to members, while only charging 1.2 cents per click to advertisers. The math simply doesn't work out in the long run. So, what do we do? Do we close the site because it's not a viable business model? Or, do we believe it's still a viable business, as long as we change things around a bit? We believe the answer is the later. Effective immediately, here's what we will need to do:

Advertising Fees

In an effort to gain more advertisers, the advertising fees will be lowered to 1.4 to 1.8 cents per click, depending on the quantity purchased. See the AdBuddy.Net advertising page for specific pricing information.

Advertiser Demographic/Geo Targeting

The demographic/geo targeting will remain intact, but it will be relaxed quite a bit. Currently, an advertiser must target at least a minimum of 100 members. We will increase this amount to at least 2000 members. If we need to go higher then we will, but we'll leave it at 2000 for now.

Member Payout

Members will now be paid .5 cent for each advertisement they personally view, and .5 cent for each advertisement their direct referrals view. Upgraded members will earn .7 cents per click on their direct referrals' clicks.

Minimum Payout

The minimum payout will be lowered from $10.00 to $5.00, and payouts will continue to occur on a weekly basis via PayPal.

There are other changes relating to upgraded members etc. However, given the changes at MFMO and Adbux as reality bites what of the future for other 1c PTC sites? Surely we will either see mergers or some biting the dust. Doesn't seem the time to invest in other than Adbux, MFMO or Adbuddy.

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